[DOWNLOAD] "Hole in One Bagels (Case Notes) (Purching Business Enterprises and Developing Marketing Strategies) (Case Study)" by Journal of the International Academy for Case Studies # eBook PDF Kindle ePub Free

eBook details

Title: Hole in One Bagels (Case Notes) (Purching Business Enterprises and Developing Marketing Strategies) (Case Study)
Author : Journal of the International Academy for Case Studies
Release Date : January 01, 2005
Genre: Law,Books,Professional & Technical,
Pages : * pages
Size : 299 KB

Description

CASE DESCRIPTION The primary subject matter of this case concerns the purchase of an established bagel business during a period of economic recession and industry consolidation. The case focuses on the examination of financial strategies with an emphasis on cost analysis and the development of marketing strategies. The secondary issues include decisions dealing with relocation and growth. This case has a difficulty level congruent with entrepreneur majors with junior or senior status. In order for students to examine this case effectively they should have background knowledge in analyzing financial statements, and developing marketing strategy. The case is designed to be taught in one class session of approximately 1.25 hours and is expected to require four to six hours outside preparation time from the students.